1. If you Like it, then you Should have put a Ring on It

    If you Like it, then you Should have put a Ring on It

    The Wrap Ring Is ‘The Cock rings Of The Future!’ the idea of moving to the depth of playtime allowed us to get innovative with the potatoes. No, we didn't just invent a Rubber Band for steaming pleasure, but we did engineer the XPLAY® Ultra wrap ring for one purpose: ‘Ease Of Use And Complete Versatility.’

     Now, for those who have no idea of cock and ball rings, let’s get started!

    How did the XPLAY® Wrap rings idea came up?

    It wasn’t another Sunday! But, the CEO and brand innovator of Perfect Fit Brand, Steve Callow, already holds a spot for his innovation around penis rings. The Award Winner designer, with a history of wrap rings that were previously launched in 2019, wanted to reach up the peak of satisfaction, and so, the Wrap ring idea comes up!

     The product is engineered using a unique molding process that challenges the definition of a penis ring. The product is prepared with a premium silicone material and complemented with an ultra-premium silicone spray that eliminates any possibility of hair grab. The rings are versatile in their approach, providing both gentle and aggressive levels of restriction. How? Simply reduce or increase the number of wraps

    How can you make the best use of our XPLAY® Wrap rings?

    The key to finding the best use of our wrap rings is to know your size! To begin with, don’t just pick up any adjustable penis rings from the store. Instead, understand your size whenever you hunt the stores to buy cock rings. Finding your size can be a bit of eye-balling, or maybe a matter of tape or string measure, and some trial and error.

    Now, if you’re wondering ‘how tight should a penis ring be’, let’s be clear, you’ll know you’ve found your fit when the ring fits snuggly on your erection, without hurting or making you uncomfortable. The best tip on putting on a penis ring for beginners is to stretch the ring to its maximum girth and then pass it through their penis and testicles (one at a time). Once done, you’re ready for a great erection!

    Why should XPlay Wrap Rings be the First choice?

    Well, if you don’t believe in our success story and customer reviews, here’s the deal!

    1. XPlay Wrap Rings are known for how they’re engineered. A soft silicone SilaSkin product is manufactured to provide you with nothing but the best of both worlds.
    1. Our proprietary blend of Silicone and TPR helps us develop the best cock rings that are both comfortable and convenient. With such a blend, isn’t it evident that you’ll get the performance you think you deserve?
    1. While the market is flooded with various rings for users of every type, our designs are developed from scratch. We don’t just pick up the top sellers and re-engineer it into a new product but create cock and ball rings that are simple, comfortable, and have the desired stretchiness for every size.

    At Perfect Fit Brand, our Xact-Fit Rings have been a great success, thanks to the versatility in sizes that we came up with. From creating rings up to 14 sizes to making them comfortable and not too stretchy, our XPlay Ultra Wrap Ring should be the first choice for customers of every type, from beginners to experienced users. 

    The Adjustable Penis Wrap rings

    The adjustable penis wrap rings are a product for extreme satisfaction without taking a toll on your penis. These penis rings are an end to your search for ‘how to use a dick ring’ besides giving you a harder erection. 

    These cock rings wrap around your penis and testicles without hurting you. The PFblend gives you a convenient and pleasant feeling around the penis, leaving a hold on you. 

    Stop your search for the perfect penis ring as it is finally here; the stretchy and firm XPlay Ultra Wrap Rings delivers a proper fit, creating an element of pleasure into your sex life.

    Safety tips to consider while using wrap rings

    1. Don’t rush. In the beginning, always go for a stretchy ring that comfortable, flexible, and very soft, and not restrictive for you.
    1. Go for a fitted cock ring for starters:  Don’t overthink the perfect size on your first pick. Instead, start with multiple sizes of wrap rings, and then decide which one fits you the best.
    1. Experiment with variations: Now that you have an idea of the proper size, it is time for you to experiment. Go for the mixed packages, ranging from the torso-fitted cock ring to the combo cock ring with ball-stretcher, or maybe a torso-fitted cock ring that comes with a butt plug.
    1. Stay away from metal cock rings: Stay away from metals (at least until and unless you have no idea of the perfect size).

    What are you waiting for? Go, put on the ring, and spice up your sex life!

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  2. FKIN (A)rt Friday

    FKIN (A)rt Friday

    Meet the Divine, Dominant Divas of Namio Harukawa

    Note: All images are by Namio Harukawa and posted as a tribute. If you own these images and wish us to remove them, please Contact Us.

    Thanks to a post on the Instagram for "The International Journal of Desire and Curiosity," Phile Magazine, Erotic Intent's FKIN (A)rt Friday is delighted to introduce you to the art, women and “femdom,” of recently deceased erotic artist, Namio Harukawa.

    Namio Harukawa

    Famous for illustrations of buxom, bodacious, yet blasé women dominating diminutive men, Harukawa’s images are playful, powerful, and eye-popping.

    Namio Harukawa

    From Wikipedia:

    "Namio Harukawa (1947 – April 24, 2020) was a pseudonymous Japanese fetish artist best known for his works depicting female domination ("femdom"), with erotic asphyxiation a frequent subject of his art. Harukawa was born in 1947 in Osaka Prefecture, Japan. As a high school student he contributed artwork to Kitan Club, a post-war pulp magazine that published sadomasochistic artwork and prose.

    Namio Harukawa

    He developed a career as a fetish artist in the 1960s and 1970s, taking the pen name "Namio Harukawa": formed from an anagram of "Naomi", a reference to Jun'ichirō Tanizaki's novel of the same name, and actress Masumi Harukawa. Though he worked in pornographic magazines for the majority of his career, his work received wider recognition and critical acclaim beginning in the 2000s.

    Namio Harukawa

    His artwork typically features women with large breasts, hips, legs, and buttocks dominating and humiliating smaller men, typically through facesitting or other forms of sexualized smothering. Bondage and human furniture are depicted frequently in his art."

    Read more »

  3. Boss Talk: Patent Power!

    Boss Talk: Patent Power!

    Perfect Fit Brand CEO, innovator and inventor Steve Callow has a plan to battle intellectual property theft and support innovation in the adult novelty biz.

    XBIZ April 2020 Steve Callow Op-Ed

    The following post by Perfect Fit Brand CEO Steve Callow first appeared as an Op-Ed column in the April 2020 issue of adult novelty industry trade XBIZ Premiere. Titled, "Patent Power: Perfect Fit Brand CEO Steve Callow Talks Protecting Sex Toy Inventions," it is the lastest in a sereis of XBIZ Premeire Op-Ed pieces by Steve on protecting intellectual property in the adult novelty (sex toy) industry.

    Previous articles include, "Supporting Innovation: Could Creating an Innovation Council Protect Intellectual Property?" and "Protecting Innovation: Why Is Intellectual Property Theft Tollerated?" You can read the both on our Erotic Intent blog by tapping the links.

    XBIZ April 2020 Steve Callow Op-Ed

    Sex Toy Inventor Steve Callow Showa of his Big…500 page Strap-on Dildo Patent and talks about the patenting process

    For sex toy inventor Steve Callow, sexual pleasure is serious business. His company, Perfect Fit Brand manufactures a wide variety of unique sex toys, known in the trade as “adult novelties. Key to Callow’s success is his intellectual property (IP), the designs of his innovative products, which he rigorously protects with patents from the United States Patent and Trademark Office.

    As an outspoken critic of copycat manufacturers and the distributors and retailers who sell their products, Callow has written a series of op-eds for adult novelty trade publication, XBIZ Premiere on the subject. See the online November and December 2019 issues for his articles, “Protecting Innovation: Why is Intellectual Property Theft Tolerated?” and follow-up, “Supporting Innovation: Could Creating an Innovation Council Protect Intellectual Property?”

    “IP theft is killing innovation,” says Callow. “Lost revenues caused by stolen IP has a direct effect on the industry’s ability to grow. Companies that make dupes rob innovators of their deserved revenue and thus discourage new inventors from entering the marketplace.”

    While battling the copycats can be nearly as time consuming as applying for and securing a patent, if you believe in your product, the bottom line is get that patent!

    One of Perfect Fit Brand’s greatest hits is the Zoro™ strap-on dildo. A sleek, one-pieced molded unit, it remains unique in the market. Designed ergonomically for comfort, and access to genitals, it is also a great alternative for couples for whom ED is an issue. To patent the Zoro™ was a no brainer.

    Another among many patented products is the Bumper® Thrust Buffer™–a giant soft donut of a penis ring designed to help ease sex in cases where either the male partner is too long, or to soften the contact between partners who have less "cushion for the pushing,'" such as seniors and those with more prominent pelvic bones. 

    This past December, Callow finally received the official patent package for the Zoro™. Below he answers a few questions about the patenting process for both the Zoro® and The Bumper® Thrust Buffer™.

    Zoro Patent

    The patent for the Zoro® was 499 pages! Who knew patents were so voluminous?
    Yes! This utility patent had a 499 page "envelope" and was the result of significant back and forth with the USPTO. Our lawyers even went to the trouble to qualify me as an established inventor–a multiple patent holder–and expert in sex toy design, which will help us greatly in future patent apps

    How long did it take to get the Zoro® patent?
    We started the development of the patent application in September 2014 and filed in early 2015.  So it took about five years.

    What were the major hurdles?
    The biggest hurdle was proving that the molded base plate design was significantly better in terms of performance and comfort and that was not an “obvious” improvement to existing types of strap-ons. 

    A little patent 101:  “Utility patents” cover functionality and not physical looks. If a new patent application is not functionally different than an old patent’s function, let’s say it has three strap holes instead of two, or it looks different and has some sort of feature that is an improvement, the USPTO considers existing artwork and assesses if the new application is really an update to an existing patent, or what they call “an obvious improvement” to existing artwork. If the latter, they will deny the petitioners claim.

    Initially, they considered our invention as an “obvious improvement” to an old patent, but I felt strongly that it was a significant new concept. I provided the required support materials (including customer reviews) and also pointed out that if our design was merely an “obvious” improvement, why had no one else attempted to file a patent for it? The USPTO reconsidered, then reversed their original denial and approved the patent.

    Zoro Patent schematic

    You mentioned having long phone conversations. What was the issue you were discussing and how was it resolved?
    We had many issues to address, as our patent application had very broad claims, and some of these had already been previously covered in existing artwork (patents).  We focused on creating the specific language that covered my invention appropriately, while not competing with other (mostly expired) existing patents claims. We also registered the name “Zoro®.”

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  4. Should You Have Sex With Your Roommate?

    Should You Have Sex With Your Roommate?

    Men's Health sexuality editor Zachary Zane (the same writer who gave us the rave "The Jack Daddy Is the Daddy of All Masturbators" rave review) taps a few of his experts to discuss the pros and cons of shtupping your roomate. Read the story on here.

    Men's Health Should you have sex with your roommate?

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  5. A Little Throwback Love for Our Bull Bag Buzz from

    A Little Throwback Love for Our Bull Bag Buzz from

    A little throwback for ya. Hilarious Bull Bag Buzz feature on

    The Bull Bag by Perfect Fit Brand

    "When it comes to male sex toys, the focus is always on the meat rather than the potatoes. I decided to put my nuts in the Bull Bag to find out if there is a whole new world of pleasure I'm missing out on."

    "Balls are crazy. They're always there, flopping to and fro underneath the shaft, but they exist somewhere on the periphery of our consciousness, an essential but rarely acknowledged component of the whole, much like George Harrison's role in the Beatles..." Continue reading the review on

    Below, Perfect Fit Brand CEO Steve Callow explains the Bull Bag Buzz. Check out the Bull Bag Buzz for yourself here


    #sextoys #cbt #perfectfitbrand 

    Read more »

  6. Sex Therapist Says Our Toys Will Change Your Life!

    Sex Therapist Says Our Toys Will Change Your Life!

    In another throwback HuffPo story, "12 Sex Toys That Sex Therapists Say Will Change Your Life," Stephen Snyder, a sex therapist in New York City and the author of Love Worth Making: How to Have Ridiculously Great Sex in a Long-Term Relationship recommended two of our most unique products, The Play Zone Kit and The Bumper. Here's what he had to say about each. 

    The Bumper by Perfect Fit Brand“The Bumper is made by a company called Perfect Fit. This very soft silicone device fits over the base of a man’s penis, reducing penetration depth. Ideal for men with very long penises who can’t thrust freely for fear of hurting their partners — or for couples craving a different kind of thrusting sensation. This video shows how it works.”

    Play Zone Kit with Xact-Fit Cock Ring System

    “Again from Perfect Fit, this Play Zone Kit takes the guesswork out of selecting a cock ring. You get a full set of silicone cock rings of various sizes stacked on a conical tower, so you can experiment with which ones work best for you.”

    Pretty sweet! Thanks Stephen!

    Read the full article on HuffPo. More about Stephen Snyder here.


    @SexualityToday #sextherapist #huffpo #cockring #perfectfitbrand 

    Read more »

  7. The Jack Daddy Is the Daddy of All Masturbators – Men's Health

    The Jack Daddy Is the Daddy of All Masturbators – Men's Health

    Whoo-Hoo! Men's Health, the men's magazine with the biggest readership on the planet, just gave our ROCCO™ Jack Daddy a big ol' rave review. It's just one of 5 new products from the brand spanking (hello!) new ROCCO™ by Perfect Fit Brand line of innovative, great looking and even better feeling toys.

    We're not that surprised, really, as it is a pretty damn amazing stroker, but nice to see it down in black and white. Thanks Zachary Zane!

    Here's a screenshot...

    Men's Health Jack Daddy Quote

    And here's the bottom line:

    Men's Health Jack Daddy Quote

    Read the full, very thorough review on

    ROCCO™ by Perfect Fit Brand

    Check out the ROCCO™ Jack Daddy and the full ROCCO™ by Perfect Fit Brand line for yourself here or just tap the Perfect Fit Brand logo up top. •

    ROCCO™ by Perfect Fit Brand Jack Daddy



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  8. FKIN (A)rt Friday

    FKIN (A)rt Friday

    Trippy art from our favorite dominatrix

    A quick and dirty (ish) post to display a handful of terrific photos of our favorite dominatrix, Lyra Lethe, aka Domina Lyra. Take a scroll, then read our "Interview with a Dominatrix," where Lyra discusses everything from her work, which "specialize in dark, creative rituals that provoke transformation and catharsis," to the soundtrack in her dungeon to her fascination with ancient gods and mysticism.

    FFollow Lyra Lethe on Instagram @lyralethe

    All photos by Lyra Lethe.

    Photo courtesy of Lyra Lethe

    Photo courtesy of Lyra Lethe

    Photo courtesy of Lyra Lethe

    Photo courtesy of Lyra Lethe



    Read more »

  9. Boss Talk: How Copycats are Killing Sex Toy Innovation

    Boss Talk: How Copycats are Killing Sex Toy Innovation

    Copycat manufacturer's and their supporters are killing sex toy innovation.

    Perfect Fit Brand CEO, innovator and inventor Steve Callow has a plan to battle intellectual property theft and support innovation in the adult novelty biz.

    The following post by Perfect Fit Brand CEO Steve Callow first appeared as an Op-Ed column in the December 2019 issue of adult novelty industry trade XBIZ Premiere. Titled, "Supporting Innovation: Could Creating an Innovation Council Protect Intellectual Property?" it is essentially the "part 2" to his a previous article, "Protecting Innovation: Why Is Intellectual Property Theft Tollerated?" which appeard in the November XBIZ Premiere. You can read it on Erotic Intent here.

    In an effort to continue to share insights into the sex toy biz, we thought we’d share an edited version here on the Perfect Fit Brand blog, Erotic Intent.

    Perfect Fit Brand CEO Steve Callow XBIZ Op-Ed Dec 2019

    "Supporting Innovation: Could Creating an Innovation Council Protect Intellectual Property?" by Perfect Fit Brand CEO and inventor, Steve Callow.

    As many people say, there is no sense in whining about something unless you have a potential remedy.  In my last opinion piece titled “Protecting Innovation” in the November issue,  I made an argument that the small Innovation companies are being robbed of their rightful revenue by intellectual property (IP) theft. In this article I will present one potential way to seriously address this issue in a meaningful way.  I feel it is simple and uses good judgement and teamwork as the engine. 

    To recap, I looked at the real cost to Innovators and the number of cost savings an IP thief or, if you prefer, “designer who is inspired,” has to gain by just copying it.  Copying ground-breaking innovations typically happens after the innovation has proven itself, and all the hard and costly development work has been completed.  I also suggested that there is a general acceptance of this practice and that the first tier of buyers are usually well aware of the IP theft or “inspiration”, and purchase and sell the knock-offs without much fight.

    I also described the usual list of research and development (R&D) costs, both time and cash investment, that go into innovating a single product.  Honestly, being a copycat is a great business model, because they take someone else’s  idea and design, and build their copy or “inspired” version after it is proven, without having to spend any the innovators costs, while reducing risk substantially as the product is already proven.  What do they eliminate?  Years of R&D, prototyping, direct sales efforts, training effort, public relations expense, etc.

    Read more »

  10. "Can Masturbation Help Prevent COVID-19?"

    "Can Masturbation Help Prevent COVID-19?"

    A welcome bit of levity and good news in the face of COVID-19 from Advocate writer Donald Padgett. Screenshot below. Read the post on

    Teaser photo above/left is of the Perfect Fit Male Masturbator. See our full range of masturbators from the Buck-Off™ FTM stroker, to the ROCCO™ Jack Daddy to the new Fat Boy extender/strokers here.

    Advocate Masturbation post

    Read the post on


    Read more »

XBiz Awards: 2016 Male Pleasure Products Company of the Year and 13 Nominations
AVN Awards: 10 Nominations
Storerotica: 3 Nominations