What Makes a Great Strap-On?

Perfect Fit Brand CEO and Inventor Steve Callow asks and answers this penetrating question

Perfect Fit Brand was founded on invention and innovation back in 2011. The company owns 15 patents and numerous trademarks. One of our most striking products is the Zoro® line of strap-on dildos. Sleek and sexy, the Zoro®s are as easy to put on and take off as stepping into a jock-strap or pair of panties. When he set out to re-invent the strap-on, the first question our CEO and inventor Steve Callow asked himself was what makes a great strap-on? Below, he answers and share some background on this signature Perfect Fit Brand product.

Perfect Fit Brand CEO & Inventor Steve Callow

Above: Perfect Fit Brand CEO & Inventor, Steve Callow

As a sex toy designer as well as sex toy manufacturer for over 11 years, I can assure you that the opinions on the qualities of the perfect strap-on are as varied as those on what makes a great car. And as with cars, all that matters is your opinion—your personal preference. But as when shopping for anything, it’s often easier to know what you don’t want vs. knowing what you want.

So when considering what make a great strap-on, consider what makes a not-so-great strap-on. As a strap-on user and experimenter myself, I know the sex toy market is littered with sucky strap-ons–but it’s those same sub-par strap-ons that have educated me on good and bad strap-on design—what works and what definitely does not work.

Though I can easily jot down a list of what I think are the most desirable strap-on features, what I want in a sex toy might not be what pleases or are important features to someone else. I’d be pleased; someone else might be disappointed. For example:

  • You want a strap-on with interchangeable dildos, but must sacrifice extra time assembling the harness-dildo combo and put up with a less than securely fitting harness
  • You want to be able to swap out a very large dildo for a smaller dildo, but would have to tolerate a bulky harness meant for a big dildo
  • You want to use a solid, heavier dildo because they feel more realistic, but you must risk forfeiting spontaneity because you must constantly guide and adjust the strap-on

The Zoro® Strap-On by Perfect Fit Brand

Above: The Zoro® by Perfect Fit Brand

When I was developing the Zoro® product line, my two pet peeves regarding strap-ons were the amount of time it took to put them on, and the annoying need to constantly align and guide them during use. Frankly, the distraction of adjusting the harness fit, then futzing with attaching the dildo was enough to kill the moment. 

And even more of a turn off was that once I got the harness-dildo contraption on, it rarely worked as it should. Traditional harnesses were never secure enough to keep the dildo reliably positioned. If the dildo popped out, a hand was needed to re-insert it. There was also the risk of hurting the receiver. Not good.

In reimagining the strap-on, I focused on the harness. It seemed to me that the harness merely was a work around to accommodate the existing dildo designs of the time. The fundamental problem with the harness was that there was no stable way to attach the dildo such that its weight and thrusting energy was absorbed by the wearer’s pelvis. And again, the unwelcome need to position and guide the dildo.

The Zoro® Strap-On by Perfect Fit Brand

Above: The Zoro® by Perfect Fit Brand

As a solution, I envisioned a firm chassis that would fit the shape of the pelvis. It needed to be molded, not made of some fabric-leather combo. Most importantly, it needed to anchor in place so that the dildo would reliably remain securely positioned, allowing the wearer to confidently penetrate their partner. Even if the dildo were to pop out—in the same way a penis might pop out—there’d be no need to pause to guide it back in with any more effort than it if were a penis.

As the design process progressed, it became apparent that a hollow dong was also now possible with the added benefit that the weight of the dildo would be reduced. This lightbulb moment led to the decision to get rid of the harness altogether and instead, use a simple, but strong elastic waistband design to hold the dong in place.

The biggest benefit of this innovative new design was that putting it on and taking it off was fast! Instead of losing frustrating minutes pausing to attach, adjust and position the dildo, harness, and straps, one merely stepped into an elastic waistband with as much ease as putting on a jock-strap or pair of panties.

Related: Dildos, Strap-Ons, and Pegging: An Anal History

The Zoro® Strap-On by Perfect Fit Brand

Above: The Zoro® by Perfect Fit Brand

What makes a great strap-on? I say it is our innovative combination of a molded, one-pieced, pelvis-fitting, hollow dildo with a simple, but robust elastic harness that makes a great strap-on. I am happy to say our customers agree. The Zoro® is

  • Quick to put on spontaneously, so you stay in the moment Lightweight and effortlessly controlled
  • Attaches securely and comfortably allowing you to thrust freely
  • Fits a bigger or smaller size Zoro®, which you can switch out in a matter of seconds

Finally, the current Zoro®s are sleek and sexy, but not overtly phallic. For those for whom the fantasy is all about the look of a dick, stay tuned! Later this year we will be unveiling a major addition to the Zoro® line: a realistic, hollow, penis-style strap-on. Very exciting.

The Zoro® Strap-On by Perfect Fit Brand

Above: The Zoro® by Perfect Fit Brand

FYI: Did you know we have patented various aspects of this design? It is! You may see the one-piece dildo chassis design–the identifying feature of the Zoro® invention–in use in strap-ons by other manufacturers. XR Brands is the first company to credit our design, work with Perfect Fit to establish a legal right to manufacture these patented designs and paid the required license fees. We support those who support us. Meanwhile, we are aggressively pursuing and demanding licensing from all patent and trademark infringers. Perfect Fit now has 15 patents and 15 trademarks, and I am pleased to say, many more in the works coming.

The patented Zoro® Strap-On by Perfect Fit Brand

Above: The patented Zoro®  by Perfect Fit Brand

Related: For more about our patenting process, read “Boss Talk: Patent Power!” 

As always I’d love to hear about your experiences with the Zoro® or other strap-ons, and any comments you’d like to share. If there is a product you want, but don’t see on the market, tell us! Please don’t underestimate the value of your feedback. Contact us directly using our Contact Form.

– Steve Callow, CEO & Inventor, Perfect Fit Brand