Press Releases

XBiz 2016 Award Winner

In an industry which has traditionally catered to women’s pleasure, it’s a good time to be a man. Perfect Fit has been innovating products for couples that are pleasurable for both; and with our commitment and insight to developing great men’s products, we are the undisputed leader for Male Products.

Our innovations include the very popular Tunnel Plug, our Fat Boy stretchy sheath sensation, our Zoro one piece molded strap-ons, the highly praised body shaped cock rings – Armour Series, and the Gay Sex Toy of the Year – Jock Armour.

For media inquiries please contact:

Steve Callow (steve at our domain name).
Perfect Fit Brand Inc.
1881 NE 26th St, Ste 201A
Fort Lauderdale, FL
33305


  1. Perfect Fit Brand Previews the new Rocco Steele Collection ROCCO™ by Perfect Fit at ANME Founders, XBIZ Trade Shows January 13 - 18

    ROCCO™ by Perfect Fit Brand

    DOWNLOAD as a Word document

    FOR IMMEDIATE RELEASE:
    Contact: Andy Reynolds at Popular Publicity for Perfect Fit Brand
    Email: andy@popularpublicity.com

    (Los Angeles) January 11, 2019 – “We’ve been working day and night preparing for ANME and XBIZ,” says Perfect Fit Brand inventor and CEO Steve Callow in anticipation of the XBIZ and ANME adult novelty or sex toy trade shows happening in Los Angeles over the next week. Not only do we have 10 new models of a virtual Perfect Fit Brand classic, the Fat Boy Sheath, we’re thrilled to be debuting prototypes from ROCCO™, our collaborative line of products with gay porn god Rocco Steele.” 

    “The ROCCO™ by Perfect Fit Brand is our premiere gay offering,” explains Callow. “Championed by Rocco Steele himself, with product ideas, innovations and designs by Perfect Fit, this line of products expands well beyond the categories we currently manufacture in our Perfect Fit lineup. Our initial launch features some major innovations that we believe men will love.” 

    The ROCCO™ line, to be available Spring 2019, will initially consist of 7 brand new products, expanding to 25 over the next 18 months. Here is a rundown of the first five ROCCO™ products, which will be introduced by Rocco Steele himself exclusively at the Perfect Fit Brand booth at ANME and XBIZ: 

    The ROCCO™ 3-Way Wrap Ring - A revolutionary product, this is a cock ring, ball ring and cock and ball ring all in one. Made of our proprietary SilaSkin™ which is known for its incredibly soft, stretchy and extra strong properties, the ROCCO™ 3-Way Wrap Ring can be wrapped multiple times around your cock and balls. 

    The ROCCO™ Big Breeder - This stunning product is Perfect Fit Brand’s first open ended sleeve. Made of SilaSkin™ the design uses the proven architecture of our Fat Boy, but uses an updated conical shape for the base and balls, features a ribbed texture, and tapers to a fat base to add to the pleasure of the receiver. 

    The ROCCO™ Jack Daddy - A beautifully designed masturbator with design features you won’t find anywhere else, including an innovative thumb grip and extra-large opening/tunnel, that is actually perfect for the average sized man. 

    The ROCCO™ Steele Hard 1.4” & 1.75” Cock Ring – A big beefy cock-ring, it is ultra-soft and stretchy, with a fat flat band shape that ensures comfortable restriction, while producing a steel hard erection. 

    The ROCCO™ Cum Clean 3” & Cum Clean 5” – Two premium anal douches, the 5” of which uses proprietary air valve technology invented by Perfect Fit Brand. 

    Attendees visiting the Perfect Fit Brand booth at both trade shows will be able to meet CEO Steve Callow and Rocco Steele, as well as legendary adult and entertainer and sex educator Nina Hartley–with whom Perfect Fit Brand has announced a new partnership on a line of products–and trans activist Buck Angel®, with whom Perfect Fit Brand currently releases the innovative Buck Angel® FTM Line. 

    ROCCO™ Launch Party at Micky’s West Hollywood January 14
    During ANME 2019, Perfect Fit Brand and Rocco Steele will celebrate the launch of the Rocco line with a special party 10:00 p.m. Monday, January 14, 2019 at Micky’s West Hollywood, top floor (8857 Santa Monica Blvd).  Free, open to the public. 

    About Perfect Fit Brand 
    Based in Los Angeles and Toronto, Perfect Fit Brand is a manufacturer of innovative, high quality, and easy to use toys and sexual products for the entire gender and sexuality spectrum. Perfect Fit Brand has been honored with over 60 awards and nominations to date, including the XBIZ 2018 "LGBT Pleasure Products Company of the Year" Award. Be sure to check out the Perfect Fit Brand blog, Erotic Intent. www.perfectfitbrand.com •

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  2. Perfect Fit Brand Partners with Gay Porn Superstar and Sexual Health Advocate Rocco Steele

    Rocco Steele by Men.com

    Rocco Steele by Men.com

    FOR IMMEDIATE RELEASE:

    Contact: Andy Reynolds at Popular Publicity for Perfect Fit Brand
    Tel: 212-673-2639
    Email: andy@popularpublicity.com

    “ROCCO” line of sex toys to launch early 2019

    (Los Angeles) December 1, 2018–Innovative award-winning sex toy company Perfect Fit Brand is proud to announce the January 2019 launch of their newest sex toy line, ROCCO™ by Perfect Fit Brand, in partnership with gay porn superstar Rocco Steele. 

    A passionate advocate, Rocco frequently uses his platform as a porn star and personality to educate his followers on the importance of HIV awareness, and a fulfilling sex life for all men in the gay community.  

    "I am very excited about my partnership with Perfect Fit, " says Rocco. "I believe that the combined reach that we both have could make an impact and help guide men, young and old, to embrace their many diverse sexual interests.” 

    “We, too, are very excited about our collaboration with Rocco,” adds Perfect Fit Brand CEO, Steve Callow. “We admire his likeminded commitment to keeping man-to-man sex hot, smart and fun, and frisky, regardless of age.” 

    Perfect Fit Brand will announce the partnership with Rocco Steele at the ANME 2019 sex toy and adult novelty trade show in Los Angeles, January 13 - 14. Attendees visiting the Perfect Fit Brand booth can meet Rocco and get the first look at products from the Rocco line.  

    ANME attendees, fans and friends are invited to join Rocco and Perfect Fit Brand on the evening of Monday, January 14 to celebrate the launch of the ROCCO™ line at a special party at Micky’s West Hollywood (8857 Santa Monica Blvd).  

    Perfect Fit Brand hits include the ergofló enema system, Hump Gear fuckable butt plug, Fat Boy extenders, Bull Bag Buzz and Play Zone Kit of Xact-Fit cock rings kit and the Perfect Male Masturbator.

    About Perfect Fit Brand
    Based in Los Angeles and Toronto, Perfect Fit Brand is a manufacturer of innovative, high quality, and easy to use toys and sexual products for the entire gender and sexuality spectrum. Perfect Fit Brand has been honored with over 40 awards and nominations to date, including the XBIZ 2018 "LGBT Pleasure Products Company of the Year" Award. . Be sure to check out the Perfect Fit Brand blog, Erotic Intent. www.perfectfitbrand.com

    Blog teaser photo by Charles Thomas Rogers www.charlesthomasrogers.com

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  3. Perfect Fit Brand Continues Commitment to Sexual Wellness in New Partnerships with Adult Superstars Rocco Steele and Nina Hartley

    Nina Hartley and Rocco Steele - Photos courtesy of Nina Hartley and Rocco Steele

    Nina Hartley photo by josefinaphoto.com. Rocco Steele photo by Men.com

    DOWNLOAD as a Word document

    FOR IMMEDIATE RELEASE:
    Contact: Andy Reynolds at Popular Publicity for Perfect Fit Brand
    Email: andy@popularpublicity.com

    New line of sexual wellness products to be announced at ANME 2019

    (Los Angeles) November 30, 2018–Innovative adult novelty industry leader Perfect Fit Brand continues its commitment to sexual wellness for all by announcing a new partnership with legendary adult entertainer Nina Hartley, and forthcoming line of gay-oriented adult products inspired by porn superstar Rocco Steele. 

    Rocco is a passionate advocate for health issues and frequently uses his platform to educate his followers on the importance of HIV awareness and sexual wellness. The Rocco line includes a number of innovative products that will help the average man explore the fantasy of having a larger penis, as well as products designed for men with large penises. 

    Alongside the new product line with Rocco Steele, Perfect Fit is developing a line of sexual wellness products with famous adult entertainer and educator Nina Hartley.

    With over thirty years in the adult entertainment business as a sex-positive feminist and author, Nina’s deep understanding of sexual wellness is rooted in practice, not theory. Her partnership with Perfect Fit Brand will focus on providing customers with a full range of products and knowledge that enhance both pleasure and sexual wellness.  

    “We are so excited to be collaborating with Rocco and Nina on their respective lines,” says Perfect Fit Brand CEO Steve Callow. “Both are as authentically passionate as we are about sexual health through education and innovation. The depth of their knowledge and enthusiasm is a perfect fit for us. Inspired by on our successful partnership with Buck Angel, through which we developed our strategy for addressing sexual wellness in the adult novelty industry, we’re proud to welcome them both to the Perfect Fit Brand family.” 

    Perfect Fit Brand will announce the collaboration with Rocco Steele and partnership with Nina Hartley at the ANME 2019 toy and adult novelty trade show. Attendees visiting the Perfect Fit Brand booth will have the opportunity to check out the Rocco line and discuss sexual health and wellness with Rocco Steele, Nina Hartley, and Buck Angel. 

    During ANME 2019, Perfect Fit Brand and Rocco Steele will celebrate the launch of the Rocco line with a special party Monday, January 14, 2019 at Micky’s West Hollywood (8857 Santa Monica Blvd).  

    Sexual wellness is embedded in Perfect Fit Brand’s DNA. Current products include The Bumper™ and Thrust Buffer™, the Zoro® one-piece strap-on, Fat Boy™ sheath, the Xact-Fit cock rings, and the Buck-Off™ FTM stroker. 

    Perfect Fit Brand has been honored with over 40 awards and nominations to date. 2017 awards include an XBIZ Specialty Product/Line of the Year Award and “O” Awards Outstanding Innovation Award for the Buck-Off™ Buck Angel® FTM stroker.  For more information on Perfect Fit Brand please visit: https://perfectfitbrand.com  

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    About Perfect Fit Brand Based in Los Angeles and Toronto, Perfect Fit Brand is a manufacturer of innovative, high quality, and easy to use sexual health products for the entire gender and sexuality spectrum. www.perfectfitbrand.com. Be sure to check out the Perfect Fit Brand blog, Erotic Intent.

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  4. Perfect Fit Brand CEO Steve Callow Nominated For 2019 XBIZ Exec Award

    Perfect Fit Brand CEO Steve Callow with XBIZ 2018 "LGBT Pleasure Products Company of the Year" Award
    Perfect Fit Brand CEO Steve Callow with XBIZ 2018 "LGBT Pleasure Products Company of the Year" Award

    DOWNLOAD as a Word document

    FOR IMMEDIATE RELEASE:
    Contact: Andy Reynolds at Popular Publicity for Perfect Fit Brand
    Tel: 212-673-2639
    Email: andy@popularpublicity.com

    LOS ANGELES — Perfect Fit Brand is pleased to announce that C.E.O. Steve Callow has been named a nominee for the adult industry’s most prestigious career awards program, the 2019 XBIZ Exec Awards, coinciding with the XBIZ 2019 trade show set for Jan. 14-18.  

    C.E.O. Steve Callow has been nominated for the award category Businessman of the Year.  

    Nominees were selected based on several factors including leadership, business acumen, community influence and overall career success as submitted by industry members via the adult industry social network XBIZ.net. 

    Of the nomination, Callow says, “Since day one, Perfect Fit Brand has been committed to enhancing the sex lives of customer across the sexuality spectrum with the most innovative, unique, yet always user-friendly products. As both C.E.O and inventor at Perfect Fit Brand, I take the nomination very seriously and truly appreciate the recognition it bring to our company.” 

    The XBIZ Exec Awards spotlight outstanding business leaders who play key roles in the success of progressive brands. The award categories cover a range of positions that make up the organizational chart of leading enterprises, covering business development, marketing, management and more. 

    To be held at the Andaz Hotel on West Hollywood’s famed Sunset Strip, the XBIZ Exec Awards will be presented at an exclusive awards ceremony during XBIZ 2019.  

    See the complete list of 2019 XBIZ Exec Awards Retail Nominees at XBIZ.com 

    For more information about XBIZ 2019, visit XBIZShow.com.  

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    About Perfect Fit Brand Based in Los Angeles and Toronto, Perfect Fit Brand is a manufacturer of innovative, high quality, and easy to use sexual health products for the entire gender and sexuality spectrum. www.perfectfitbrand.com. Be sure to check out the Perfect Fit Brand blog, Erotic Intent

    About XBIZ XBIZ™ is the adult industry's leading publisher of business news and information, providing up-to-the-minute coverage of the industry at XBIZ.com and in two monthly publications — XBIZ World for the digital media market and XBIZ Premiere for the retail market. In addition, XBIZ hosts a series of annual events including the adult industry’s biggest night, the XBIZ Awards. XBIZ is frequently cited in the media for coverage of the industry and has been published in New York Times, The Wall Street Journal, CNN, Fox News, Forbes, Newsweek, MSNBC, Wired, CNET, ABC, USA Today and Los Angeles Times, among others.

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  5. THE ART OF STROKING: The Perfect Fit Brand Perfect Fit Male Masturbator, is, you guessed it...a Perfect Fit!

    The Perfect Fit Male Masturbator


    DOWNLOAD as a Word document

    FOR IMMEDIATE RELEASE:
    Contact: Andy Reynolds at Popular Publicity for Perfect Fit Brand
    Tel: 212-673-2639
    Email: andy@popularpublicity.com

    (Los Angeles, CA) November 8, 2018 — Innovative sexual wellness company, Perfect Fit Brand is back with their latest gift to men, The Perfect Fit Male Masturbator. 

    “We named it so because we feel that this innovative new toy truly does fit perfectly,” says inventor and Perfect Fit Brand CEO, Steve Callow. 

    “This unique masturbator features our proven ribs and nubs design from our Fat Boy line,” says Callow, “but with a larger opening and thicker wall construction to provide a wonderful feeling of “tightness” without needing to be squeezed with your hand.” 

    There are two models, one with “with grips” (handles) and one without, both made from Perfect Fit Brand’s proprietary, super silky feeling SilaSkin™. 

    The model “with grips” is a fat round cylinder that has been molded to include handles on both sides of the toy to insure a controlled grip—perfect for times when the lube gets on the outside of the toy. 

    The model without handles is an octagonally shaped cylinder. 

    The Perfect Fit Male Masturbators

    The Perfect Fit Male Masturbators are very cool looking! Both are textured with a graphic chevron pattern to allow for a better grip; giant chevrons on the round handled version, smaller chevrons on each of the eight sides of the octagonal version. 

    Now available to ship and in stores, the Perfect Fit Male Masturbator was unveiled by brand ambassador Wellington Nacimiento at special promotion with Mr. S. Leather Debuted during Folsom Street Fair 2018. Eager customers snapped up the toy, with one even doing a “demo” right there on the shop floor! Sex Expo attendees hearing about the Male Masturbator a few weeks later at Sex Expo in Brooklyn were equally excited. 

    To order contact your distributor or Perfect Fit Brand at sales@perfectfitbrand.com  

    About Perfect Fit Brand
    Based in Los Angeles and Toronto, Perfect Fit Brand is a manufacturer of innovative, high quality, and easy to use sexual health products for the entire gender and sexuality spectrum. www.perfectfitbrand.com. Be sure to check out the Perfect Fit Brand blog, Erotic Intent

    Additional images below

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  6. With the Release of the Eye-Popping “FUN BOY PACKER” Sex Toy, Trans Activist Buck Angel asks, “Are we defined by our genitals?

    Buck Angel and the Fun Boy

    Download as Word Doc

    (New York, NY) June 25, 2018 –  The utterly amazing, sculptural, spongy, and sexy Fun Boy Packer is the newest product to be released from the Buck Angel® FTM Line of sex toys by Perfect Fit Brand.

    Designed in collaboration by transsexual activist Buck Angel and CEO Steve Callow, the Fun Boy follows the fall 2016 release of the Buck-Off™ Buck Angel® FTM Stroker for trans men and the similar, but tighter, Kiss-X released earlier this year.

    Video: Buck Angel and Steve Callow introduce the Kiss-X and Fun Boy Packer (at about 2:30).

    More than just a packer (fake penis to be worn under clothing) and more than just a toy, the Fun Boy is an exciting gender-neutral accessory that can be worn in a variety of imaginative ways.

    Fun Boy Packer 6.5 Inch Model

    “Are we really defined by our genitals?" asks Buck Angel discussing the Fun Boy. "I myself am not defined by my genitals and love that I can choose if I want to wear my dick today or if I just want to be with my pussy. The Fun Boy permits us to play with gender fluidity. Your genitals should be a part of self-expression not depression!"

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  7. Perfect Fit Brand Named XBIZ "LGBT Pleasure Products Company of the Year"

    Perfect Fit Brand CEO Steve Callow with his XBIZ LGBT Pleasure Products Company of the Year awardPerfect Fit Brand CEO Steve Callow

    CEO Steve Callow is a Dedicated Sponsor of LGBTQ Events, Organizations

    (New York, NY) May 18, 2018–At the XBIZ 2018 Awards–the “Golden Globes” of the adult industry–Fort Lauderdale/Toronto-based sex toy company Perfect Fit Brand was named "LGBT Pleasure Products Company of the Year."

    While the innovative Perfect Fit Brand has steadily released numerous products that appeal to men gay and straight, it is the Buck Angel FTM Line of trans sex toys that brought the company's imagination and daring to media attention.

    A collaboration between trans activist and sex-positive personality Buck Angel and Perfect Fit Brand designer and CEO Steve Callow, the FTM Line was officially launched with the 2017 release of the Buck-Off™ FTM stroker, designed specifically for trans men undergoing hormone replacement therapy (HRT).

    In early 2018, two new products in the Buck Angel FTM Line were released: The Kiss-X, a smaller, tighter version of the Buck-Off™ designed for FTM guys not in medical transition, or early on in their HRT, and the Fun Boy FTM Packer (fake penis and balls to be worn in pants), which, though initially designed for FTM men, is so sensational looking may gay men are wearing them for fun.

    Buck Angel and Perfect Fit Brand CEO Steve Callow at the 2017 Folsom Street FarBuck Angel and Perfect Fit Brand CEO Steve Callow at the 2017 Folsom Street Fair

    Perfect Fit Brand personnel include CEO Steve Callow, who is gay, a trans man, and people across the gender and sexuality spectrum.

    The company is a dedicated sponsor of numerous LGBTQ events and organizations, including International Mr. LeatherThe Saint at Large presents the Black Party, and Folsom Street Fair. An expanded list of recent and current sponsorships is below:

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  8. Sex Therapist Says Perfect Fit Brand Toys Will Change Your Life!

    Bumper, Play Zone, Fat Boy

    Above: The Bumper, Play Zone Kit, Fat Boy

    Sex Therapist Says Perfect Fit Brand Toys Will Change Your Life!
    Men’s Health, Allure, AskMen and Cosmo are Fans

    (New York, NY) May 9, 2018–In the recent HuffPost story, "12 Sex Toys That Sex Therapists Say Will Change Your Life," Stephen Snyder, a sex therapist in New York City and the author of Love Worth Making: How to Have Ridiculously Great Sex in a Long-Term Relationship recommended two of Perfect Fit Brand’s most unique products, The Play Zone Kit and The Bumper. Here's what he had to say about each.

    The Bumper is made by a company called Perfect Fit. This very soft silicone [SilaSkin™] device fits over the base of a man’s penis, reducing penetration depth. Ideal for men with very long penises who can’t thrust freely for fear of hurting their partners — or for couples craving a different kind of thrusting sensation. This video shows how it works.”

    “Again, from Perfect Fit, this Play Zone Kit takes the guesswork out of selecting a cock ring. You get a full set of silicone cock rings of various sizes stacked on a conical tower, so you can experiment with which ones work best for you.”

    Pretty sweet! Read the full article on HuffPo.

    PerfectFitBrand_TheBumper_PlayZone_FatBoy

    And Snyder’s not alone. Allure and Cosmo sex editors both recommended the Play Zone Kit cock ring set...

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  9. Perfect Fit Brand is Executive Producer of New Baby Yors Video

    (New York, NY) April 5, 2018–Something different. Perfect Fit Brand, along with Marco Palou and Chronos Cinema and Prose Productions, is the Executive Producer of "Bad Influence," the newest video by queer New York City artist Baby Yors.

    The "Bad Influence" video was inspired by the daring short film "Un Chant D'Amour" (A Song of Love), the only film made by French writer Jean Genet (below), which he directed in 1950. 

    Not only is Perfect Fit Brand nicely featured in the credits, but the video features a bevy of Perfect Fit Brand toys. Beautifully lit, shot and we hope, properly pampered, making a fistful of cameo appearances were our Amour Tug Lock and Ribbed Ring, Cock Armour, Play Zone Kit, and Rook Plug. Pretty cool placement for a sex toy company! 

    Kudos to Baby Yors for hipping the kids to Genet. And thanks to the folks at Trent & Company Marketing Communications for putting Perfect Fit Brand in such classy company! 

    See a GIF of Perfect Fit Brand’s Amour Tug Lock artfully bouncing, the Baby Yors video and Genet’s film on our Erotic Intent blog here.

    Photo of Baby Yors by Rachel Brennecke  @PerfectFitBrand

    GIFs as MP4s for Instagram, Facebook available. Just ask.

    Contact: Andy Reynolds, Popular Publicity, andy@popularpublicity.com

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  10. Perfect Fit Brand Nominated for 7 XBIZ Awards!

    XBIZ Award Nomination

    Count 'em!

    1 Couples Sex Kit/Toy of the Year: Zoro  

    2 Male Sex Toy/Line of the Year: Play Zone  

    3 Male Pleasure Products Company of the Year  

    4 Gay Sex Toy/Line of the Year: The Bumper  

    5 LGBT Pleasure Products Company of the Year  

    6 Specialty Product/Line of the Year: Fun Boy  

    7 Sex Enhancement Product of the Year: Play Zone  

    The 16th annual XBIZ Awards will coincide with the biggest industrywide conference, XBIZ 2018, January 18 in Los Angeles, which unites webmasters, content producers, cam networks and studios, virtual reality players, models/performers and solution providers, for boundless business opportunities in the world capital of adult.

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XBiz Awards: 2016 Male Pleasure Products Company of the Year and 13 Nominations
AVN Awards: 10 Nominations
Storerotica: 3 Nominations