Press Releases

XBiz 2016 Award Winner

In an industry which has traditionally catered to women’s pleasure, it’s a good time to be a man. Perfect Fit has been innovating products for couples that are pleasurable for both; and with our commitment and insight to developing great men’s products, we are the undisputed leader for Male Products.

Our innovations include the very popular Tunnel Plug, our Fat Boy stretchy sheath sensation, our Zoro one piece molded strap-ons, the highly praised body shaped cock rings – Armour Series, and the Gay Sex Toy of the Year – Jock Armour.

For media inquiries please contact:

Steve Callow (steve at our domain name).
Perfect Fit Brand Inc.
1881 NE 26th St, Ste 201A
Fort Lauderdale, FL
33305


  1. Shwing! Sexual Health Company PERFECT FIT BRAND Nominated for 3 StorErotica Awards

    The Zoro and the Play Zone Kit by Perfect Fit Brand

    Above: The Zoro® and the Play Zone Kit by Perfect Fit Brand

    Winners to be announced at the11th Annual SE Awards SE Xi July 17th at ANME 

    (New York, NY) July 14, 2016–Sexual health product company Perfect Fit Brand is happy to announce their nomination for three (3!) SE Awards by adult novelty trade, StorErotica Magazine: New Product of the Year for the Zoro 6.5 by Perfect Fit Brand, Male Pleasure Product of the Year for Play Zone Kit by Perfect Fit Brand, and LGBT Company of the Year. 

    Now it it’s 11th year, the annual SE Awards honors the manufacturers, distributors and retailers of the adult novelty industry in over 20 categories, including the brand new LGBT Company of the Year Award category for 2017, for which Perfect Fit Brand is nominated. The SE Xi Awards will be presented on July 17 at ANME (Adult Novelty Manufacturers Expo) and hosted by sex educator, Sunny Rogers.

    The Zoro and the Play Zone Kit by Perfect Fit Brand

    “We’re honored to be nominated for three SE Awards. We’re very proud of The Play Zone Kit and the Zoro®–two of our most innovative products. We’re not only glad to see them recognized, but we are thrilled to be nominated for the first ever 'SE LGBT Company of the Year Award.' Yay Pride!” 

    The final ballot for the SE Awards will be live on June 1, and StorErotica.com will accept votes until June 15.

    About Perfect Fit Brand 
    Established in 2011, and helmed by designer and CEO Steve Callow, the Florida-based Perfect Fit Brand is a manufacturer of innovative sexual health products. With proprietary materials like SilaSkin™ and PF Blend™, and engineering teams in the US and Canada, Perfect Fit Brand has designed some of the most unique sex toys available in the market. Among them are the Zoro® one-piece strap-on, the Play Zone Kit (9 cockrings stacked on a min-traffic cone), the Ergoflow Enemas and the Buck-Off™ Buck Angel FTM stroker (designed in collaboration with Buck Angel®) and some of the most unique butt plugs available such as Master Plug, Tunnel Plug, and Hump Gear. Perfect Fit Brand has been honored with over 40 awards and nominations to date. 2017 awards include an XBIZ Specialty Product/Line of the Year Award and “O” Awards Outstanding Innovation Award for the Buck-Off™ Buck Angel FTM stroker. www.perfectfitbrand.com

    About StorErotica Magazine 
    The readers of StorErotica (SE) Magazine are the owners and buyers of retail stores and boutiques, as well as home party companies, that carry intimate apparel and erotic products, as well as the manufacturers and distributors who provide those products. The magazine is mailed for free to more than 6,000 retail stores and boutiques, and more than 2,000 intimate apparel and erotic product manufacturers and distributors. The magazine is also distributed at a number of the industry’s top conventions and tradeshows, including the ANME Founders Show in Burbank, California (January and July shows) and the all-new Altitude Show for the soft good sector. The annual SE Awards are presented annually at the July ANME Show in Burbank, CA. More about StorErotica Magazine and the SE Awards at www.storerotica.com

    Storerotica Magazine

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  2. Whether Your Love Candle is Roman or Votive, the New PLAY ZONE Kit by PEFECT FIT BRAND, Will Fit You Nine ways to Sunday

    The Play Zone kit by Perfect Fit Brand

    Above: The Play Zone kit by Perfect Fit Brand • More photos at the bottom of this page

    Alarmed by the Complacent Cockring Market, Sex Toy Company Perfect Fit Brand Retools the Cockring

    (New York, NY) July 11, 2016–In response to what Perfect Fit Brand CEO Steve Callow calls “the complacent cockring market,” due to the sex toy industry’s scandalously slackadaisical attitude toward proper cockring sizing, his innovative American company has launched the Play Zone kit–and with it–the Xact-Fit™ cockring sizing system. 

    Yes indeedy, as anyone who’s into cockrings knows, size matters. A lot. Until now, dudes had to make do with a scant handful of cock ring sizes, the effectiveness of which fell sadly somewhere between a pinky ring and a Kabbalah bracelet. 

    Callow compares the frustrating quest for a properly fitting cockring to shopping for a finger ring–if only three sizes were available at the jeweler: Nearly impossible. 

    Enter the Play Zone kit, a collection of nine incrementally sized black soft-touch silicone cockrings, jauntily stacked on a 4” bright orange traffic cone. Yup, nine circles of heaven!      

    The Play Zone kit by Perfect Fit BrandWhy nine? Due dickligence, manifested by rigorously scrutinized trials at Perfect Fit labs, determined that it was necessary to jettison the stale standard–often varying as much as half an inch between sizes–and to instead invent the revolutionary new Xact-Fit™ cockring sizing system. 

    In order to fit most penises, engineers discovered it was crucial that rings vary no more than 0.1” (2.5mm) apart in sizing. Whereas other manufacturers only offer three to five sizes, there are 14 Xact-Fit rings provided within the same range. 

    Nine of the most popular sizes for shaft rings, ball rings, and cock & ball rings are included in the Play Zone kit.  

    Designed to fit without too much pull, but with enough restriction to be pleasingly effective, the Xact-Fit™ rings are made of a premium quality, incredibly strong, plush soft touch silicone that is not too stretchy and won't grab hair: Effective, but easier to get on and off than a metal ring. Each Xact-Fit™ ring is stamped with its size, allowing one to efficiently order individual Xact-Fit cockrings in the future. 

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  3. Perfect Fit Brand to Exhibit at ANME Founders

    BURBANK (July 7, 2016) – Florida-based men’s sexual health products company Perfect Fit Brand (https://perfectfitbrand.com) gears up for the semi-annual ANME Founders Show, July 17 – 19. The world’s premier adult novelty B2B show, the ANME Founders Show represents the latest in the adult novelty and toy industries, featuring adult toys, novelties, lubricants, lingerie, and games.

     “I couldn’t be more excited with the new products we will be showing at ANME,” says Steve Callow, Perfect Fit Brand President and CEO. “Headlining will be our revolutionary FTM sex toy, called the Buck-Off, in partnership with Buck Angel. We will also be introducing our Play Zone™, which uses a completely new cock-ring sizing system, Xact-Fit™, with 14 sizes. We spent two years testing this concept, and it is a huge success. We will also have an expanded lineup of Zoro™ strap-ons to show.”

    Adds Callow, “We will also be debuting alternative packaging / kitting for some of our best-selling products, which will be more appealing for merchandising on shelves.”

    Presenting its new and updated products at ANME, Perfect Fit Brand will also be launching its newest offering at the show – a collaborative product created with adult entertainment icon and LGBTQ / human rights activist Buck Angel. The product, Buck-Off, is the world’s first pleasure product specifically geared for the FTM market.

    “I am so thrilled to finally be releasing an adult toy specific to the trans male community,” says Angel. “I believe sex is a big part of the transition process – finding and exploring your new body can be challenging. This is something I have been working on for years, and Steve [Callow] saw this as an important product, not only for the pleasure products world, but also because it acknowledges that transmen are valued enough to have their own adult toy. This is everything I have fought for since coming into the adult entertainment world 15 years ago.”

     Perfect Fit Brand will be showcasing its products at Booth #90 in the Academy Ballroom at ANME. Held at the Los Angeles Marriott Burbank Airport, the trade show is open to US- and Canadian-based manufacturers, to showcase and sell products to distributors and retail buyers. To inquire about scheduling a meeting, or placing an order, with the Perfect Fit Brand team, contact Sales@PerfectFitBrand.com.

     Perfect Fit Brand will also be attending the 2016 StorErotica Awards (http://StoreroticaAwards.com), held at ANME on the evening of Monday, July 18. Recognizing excellence in the adult retail community, the Awards honor those in the brick and mortar storefront, distributing, and manufacturing levels. Perfect Fit Brand is nominated for LGBT Company of the Year; in addition, the its Bull Bag Buzz (https://perfectfitbrand.com/product/bull-bag-buzz) is nominated forMale Pleasure Product of the Year.

     Founded in 2011 and establishing itself as a driving force in the adult novelty industry, Perfect Fit Brand designs and manufactures unique, cutting-edge products, offering groundbreaking innovations for the sexual health of men, women, and couples. An important aspect of Perfect Fit Brand’s philosophy and ultimate success is to ensure its customers are educated in the proper use of their unique products. With a comprehensive website offering information on products which may not be available at retail locations, the company offers video demonstrations, articles, and detailed product information.

     Nominated for 44 industry awards to date, including LGBT Company of the Year, Perfect Fit Brand won the 2016 XBIZ Award for “Male Pleasure Products Company of the Year.” The company has a long-standing history for innovation in the men’s health and pleasure products market for the LGBT community – its Jock Armour hybrid jock strap / cock ring won the 2015 XBIZ Award for “Gay Sex Toy of the Year,” and has also helmed the inventions of some of the most popular pleasure products for the adult gay market, such as the Hump Gear / Raw Dawg lines of products, the Tunnel Plug, and érgoflo anal douches.

     For more information, visit http://www.PerfectFitBrand.com. The company may also be followed on Twitter athttp://twitter.com/PerfectFitBrand, on Facebook at http://www.facebook.com/PerfectFitBrand, on YouTube athttp://www.youtube.com/user/PerfectFitBrand, and on Tumblr at http://www.tumblr.com/blog/PerfectFitBrand.

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  4. Perfect Fit Brand Sponsors 2016 Folsom Street Events

    Men’s Sexual Health & Pleasure Products Company is Premier Adult Toy Sponsor for Bay of Pigs®, Up Your Alley®, Magnitude®, & Folsom Street Fair®!

    SAN FRANCISCO (June 27, 2016) – Perfect Fit Brand (https://perfectfitbrand.com) announces it is a premier adult toy sponsor for Folsom Street Events (http://www.folsomstreetevents.org) this year. “We have always designed products specifically for the LGBT community, though our products are widely used by straight consumers as well,” says Steve Callow, Perfect Fit Brand President and CEO. “We have a wonderful network of retailers of who carry our products and promote them on our behalf. Our reason for wanting to be the Premier toy sponsor of Folsom Street Events is to have an opportunity to meet our customers and celebrate with them at this amazing event.”

    Nominated for 44 industry awards to date, including LGBT Company of the Year, Perfect Fit Brand won the 2016 XBIZ Award for “Male Pleasure Products Company of the Year.” The company has a long-standing history for innovation in the men’s health and pleasure products market for the LGBT community – its Jock Armour hybrid jock strap / cock ring won the 2015 XBIZ Award for “Gay Sex Toy of the Year,” and has also helmed the inventions of some of the most popular pleasure products for the adult gay market, such as the Hump Gear / Raw Dawg lines of products, the Tunnel Plug, and ergoflo anal douches.

    The Florida-based men’s sexual health and pleasure products company will have exhibitor booths set up at Bay of Pigs®(http://www.folsomstreetevents.org/bayofpigs/), Up Your Alley® (http://www.folsomstreetevents.org/upyouralley/), Magnitude® (http://www.folsomstreetevents.org/magnitude/), and Folsom Street Fair® (http://www.folsomstreetevents.org/folsomstreetfair/).

    Adds Callow, “We will be giving away products at all market events, including our custom-logo-ed SilaSkin Folsom Street Events 2016 Collector Cock Ring. We look forward to seeing everyone there!”

    All proceeds from sales of Perfect Fit Brand’s 2016 Collector Cock Ring will go to the Folsom Foundation.

    This year marks the 10th annual Bay of Pigs® and the 20th annual Magnitude®. In celebration of these two landmark events, Folsom Street Events is going live with early ticket sales. Both Bay of Pigs® and Magnitude® are expanding in new and different ways with each party adding special features. To view the schedule of events, visit http://www.folsomstreetevents.org/events/; to purchase any and all tickets, visit any of the individual event links at http://www.folsomstreetevents.org.

    Founded in 2011 and establishing itself as a driving force in the adult novelty industry, Perfect Fit Brand designs and manufactures unique, cutting-edge products, offering groundbreaking innovations for the sexual health of men, women, and couples. An important aspect of Perfect Fit Brand’s philosophy and ultimate success is to ensure its customers are educated in the proper use of their unique products. With a comprehensive website offering information on products which may not be available at retail locations, the company offers video demonstrations, articles, and detailed product information.

    For more information, visit http://www.PerfectFitBrand.com. The company may also be followed on Twitter at http://twitter.com/PerfectFitBrand, on Facebook at http://www.facebook.com/PerfectFitBrand, on YouTube at http://www.youtube.com/user/PerfectFitBrand, and on Tumblr at http://www.tumblr.com/blog/PerfectFitBrand.

    About Perfect Fit Brand: Founded in 2011 and establishing itself as a driving force in the adult novelty industry, Perfect Fit Brand designs and manufactures unique, cutting-edge products, offering groundbreaking innovations for the sexual health of men, women, and couples. Former StreemMaster CEO Steve Callow, who now helms Perfect Fit Brand, is a well-known veteran in the adult novelty industry, with a proven track record in designing innovative, top-selling products. Callow brings his core values to Perfect Fit Brand; its greatest contribution to the good of corporate social responsibility comes from its core business activities – quality, selection, convenience, customer service, recycling, and other initiatives. Perfect Fit Brand also contributes to the communities where their employees and customers live, through fundraising and product donations, to nonprofit groups, including the South Florida AIDS Walk, Broward House, and Beach Bear Weekend.

    An important aspect of Perfect Fit Brand’s philosophy and ultimate success is to ensure its customers are educated in the proper use of their unique products. With a comprehensive website offering information on products which may not be available at retail locations, the company offers video demonstrations, articles, and detailed product information. For more information, visit http://www.PerfectFitBrand.com.

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  5. Perfect Fit Brand Enters Collaborative Agreement With Buck Angel

    Perfect Fit Brand enters a collaborative agreement with Buck Angel. The Florida-based men’s sexual health and pleasure products company will be working with the adult entertainment icon and LGBTQ / human rights activist to create the world’s first pleasure product specifically geared for the FTM market.



    “We are thrilled to have the opportunity to work with Buck Angel,” says Steve Callow, Perfect Fit Brand President and CEO. “An introduction was made through one of our own staff, Jen Laws. Buck and I have the same values when it comes to caring and servicing of the LGBT community; we both want to help people. Through speaking with Buck, it became apparent we had an opportunity to make a sex toy specifically for the FTM trans community. Our philosophy has always been to make products to enhance the sexual experience, and Buck believes this toy will help transmen explore their bodies and be more confident in their sexuality. That’s all we needed to hear, and we are proud to be associated with Buck on this project.” 

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  6. Jenny McCarthy & Her BFFs Unbox the Zoro® Strap-on On Her SiriusXM Show "Jenny McCarthy's Dirty Sexy Funny"

    On last Friday's "Jenny McCarthy's Dirty Sexy Funny," Jenny and her hilarious BFFs unboxed the revolutionary new Zoro® strap on toy from Perfect Fit Brand. And loved it! 

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  7. Peg Me Pretty: Long, Lavender and Lovely, the Revolutionary Zoro® Strap-On Makes Flipping the Bedroom Script a Snap

    Bacchus and Ariadne, Antoine-Jean Gros, and the Zoro

    Above: Bacchus and Ariadne, Antoine-Jean Gros...and the Zoro®.

    (New York, NY) April 21, 2016–Ladies with an attitude, fellas that are in the mood, pegging just got a whole lot easier thanks to the revolutionary new Zoro® one-piece strap-on.

    While talk about pegging* has been in vogue over the last several years–from the much discussed Broad City episode to that Ryan Reynolds scene in “Deadpool” to Ariana Grande’s new single–pulling up to the bumper for the first time has not been without its speed bumps.

    The promise of "mind-blowing, leg-shaking, eye-rolling, neighbor-panicking" orgasm not withstanding, even the most willing straight man will blanch when confronted with a dildo that looks like a penis. For her, maneuvering into the tangle of straps, buckles, snaps and o-rings of a conventional strap-on is laborious, and for both, the loss of spontaneity and sexual connection is a serious buzz kill.

    Zoro by Perfect Fit Brand

    Enter Zoro®, the brand spanking new ergonomically designed strap-on/dildo combo from unconventional sex toy manufacturer, Perfect Fit Brand. More of a step-in, than a strap-on, the innovative Zoro® resembles a jock strap, except that instead of a jock, it is a continuous, solid, one-piece, body-contoured, velvety soft silicone all-in-one base and dildo. And, to the relief of straight men everywhere, it doesn't look like a dick. 

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  8. XBIZ Reveals 2016 Award Noms with Three Going to Perfect Fit

    For Immediate Release:

    Fort Lauderdale, Florida, November 20 2015:

    It’s been a great awards season for Perfect Fit Brand as the nominations keeps on rolling in. This week they received the incredible news that they have been nominated for three 2016 XBIZ Awards. Their Armour Split received a nomination for “Gay Sex Toy of the Year” and the company was nominated for “Male Pleasure Products Company of the Year”, and “LGBT Pleasure Products Company of the Year” respectively.

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  9. Perfect Fit's Steve Callow and Rob Reimer Receive Noms for 2016 XBIZ Exec Awards

    For Immediate Release

    Fort Lauderdale, Florida, October, 29th 2015:

    Perfect Fit's Steve Callow and Rob Reimer has both been named official finalist nominees for the adult industry’s most prestigious career awards program, the 2016 XBIZ Exec Awards, coinciding with the upcoming XBIZ 2016 events series set for Jan. 12-15. Steve has been nominated for “Businessman of the Year” and Rob has been nominated for “Marketing Executive of the Year”.

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  10. Perfect Fit Setting the Stage for ANME

    Fort Lauderdale, Florida - June, 30 2015:

    FORT LAUDERDALE, FL — Perfect Fit Brand is getting ready to set the stage for next month’s ANME show in Burbank, CA. For the first time in their history, the company is focusing its booth (#90 in the Academy Ballroom) entirely on new products. The event is set for July 12-14 at the Marriott Burbank Airport hotel.

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XBiz Awards: 2016 Male Pleasure Products Company of the Year and 13 Nominations
AVN Awards: 10 Nominations
Storerotica: 3 Nominations