1. 5 Holiday Gifts That are Gonna Give it to You!

    5 Holiday Gifts That are Gonna Give it to You!

    5 great suggestions, all of which are certain to set bows a-poppin’ and gifts a swappin’!

    When it comes to holiday gifting, some say it’s better to give than receive. Getting’ it vs. givin’ it, as it were. Then again, the right gift can swiftly flip a gift top to a gift bottom. In our case, literally! So, just in time for last-minute gift shopping, we’ve pulled together a short list of 5 great gifts, one or all of which are certain to set bows a-poppin’ and gifts a swappin’! Happy Holidays from Perfect Fit Brand!

    Perfect Fit Brand Fat Boy™

    The Fat Boy™

    Arriving erect and ready to play, thanks to sharp packaging which doubles as storage, our ultra-real feeling cock sheaths are designed to give both partners intense, eye-rolling pleasure and explosive orgasms. Four different models: Ultra fat, Thin, Checker Plate, and Micro Rib. The Fat Boys are made from our own super soft SilaSkin™ which makes the sheaths not only extremely comfortable, but reversible and easy to clean. Learn more and shop the Fat Boy™ here.

    Perfect Fit Brand Play Zone® Kit

    The Play Zone™ Kit

    While not necessarily discreet, there aren’t many toys which appear to be so deceptively innocent, but such is the case for our Play Zone™ Kit. A set of 9 incrementally sized Xact-Fit™ Cock/Penis rings stacked on a bright orange mini traffic cone, our Xact-Fit™ 0.1" incremental cock ring sizing system is the most precise on the market. Your lucky gift bottom will while away the hours exploring the myriad uses for this supremely versatile addition to your war chest. Wear ‘em solo, stacked, or in combination—cock ring, ball ring, shaft rings! Super strong, but soft to the touch, Xact-Fit™ rings stretch just enough to get on and off, but otherwise provide a comfortable (no pulled pubes!) and effective fit. The Xact-Fit™ Kit is the perfect gift for the cock ring newbie. Check the Xact-Fit™ ring size chart and shop the Play Zone™ Kit here.

    Perfect Fit Brand XPLAY® The Breeder

    The XPLAY® Breeder Sleeve

    A proven 5-star reviewed product in a previous line, the Breeder has been newly retooled for our XPlay® Line of toys. The stimulating sleeve straps under the balls to give the wearer a fatter, textured, and cushioned shaft. Not only does it stay put, thanks to the strap and tapered girth, but the head of the penis is left exposed, allowing for additional stimulation and ejaculation. The added girth for the receiving partner and stroking sensation for the wearer have made the Breeder a favorite with couples. As a bonus, the Breeder works as an extremely effective masturbator. Learn more and shop The XPLAY® Breeder Sleeve here

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  2. WRAP Ring 101: Innovative New Cock Rings introduced by Steve Callow

    WRAP Ring 101: Innovative New Cock Rings introduced by Steve Callow

    Perfect Fit Brand CEO and inventor Steve Callow introduces his fantastic, elastic, innovative new cock rings

    Perfect Fit Brand CEO Steve Callow

     XPLAY® Wrap Ring™s are the first of their kind. Flexible, comfortable, and fun, the two models—SilaSkin™ or Silicone—are great for a little (or a lot of) you time, as well as a hot new sex toy for couples, throuples, groups and parties. All you need is your junk and imagination.

    Below, Perfect Fit Brand CEO, award-winning inventor, and sex toy lover Steve Callow (above) introduces and answers 8 novice-minded questions about his innovative new Wrap Ring™s. And, if after reading this post, you want to moan, “Wrap it up, I’ll take it,” you’re in the right place!

    XPLAY® Ultra Wrap Ring

    What inspired, what is the basic concept behind the wrap ring? The idea for the Wrap Ring™ was inspired by our customers!

    Reading customer reviews for over 10 years informs my understanding of how each product is performing and how customers are using them. I am often happy to discover that Perfect Fit Brand customers are using a product in ways I had never even considered. Customers told us that they were taking our Cruiser ring and wrapping it twice around their penis/balls to make it a tighter fitting cock ring. I've also learned that customers prefer to use an elastic band instead of a more rigid cock ring. It became obvious to me that there was a need to create a product that could work like an elastic band but be far more comfortable and higher quality than typical cock ring, so the Wrap Ring™ was born.

    How is the wrap-ring different from a cock ring?

    The primary difference is versatility of the Wrap Ring™. Cock rings generally either fit or they don’t, which makes finding the perfect fit a challenge, because there are thousands of cock rings on the market to choose from. The Wrap Ring™ allows guys to produce the perfect level of tension by simply changing the number of times the ring is wrapped or by wrapping once at the desired tension and then wrapping the rest of the ring around the shaft or balls. This flexibility is unique to the Wrap Ring™ and has made it a customer favorite.

    XPLAY® Ultra Wrap Ring 6"

    Why the two different models, the thick Ultra Wrap Ring™, and the Silicone Thin Wrap Ring™?

    It's about stretch and appearance. With the first version of the Wrap Wring, which I designed for the Rocco line, the ring was thick and bulky. After seeing it on some guys, I noticed that a thick ring could make the penis look smaller than it actually is. I wanted to create a ring with a lower profile, hence the “Thin.” The Ultra Wrap Ring™ is made from SilaSkin™, our proprietary blend of TPR and Silicone, we developed to provide superior stretch, comfort, and durability. The material is ultra-soft and very forgiving when it comes to stretching and wrapping. It also becomes thinner the more times it stretched and wrapped.

    The Silicone Thin Wrap Ring™ is made from our premium silicone material, finished with an ultra-premium silicone spray finish to reduces hair-grab. The Thin version is more streamlined and tidier, with its smaller cross section and ability to be more restrictive with fewer wraps. Both of these new offerings achieve my goal on showing off nicely showcasing a guy’s package when worn, with the Thin taking up less “real estate.”

    XPLAY® Silicone Thin Wrap Rings (3)

    The Ultra comes in 6, 9, and 12” sizes. The Thin in 9, 12, and 18” sizes and surely there are myriad ways to wrap all, but what are some Wrap Ring™ 101 examples of how to wrap each model ring and the effect, feeling each method produces?

    This is one of the areas the Wrap Ring™ is superior to other rings: it can be used in many combinations to achieve very customized tensions. You can use the wraps wherever you want, so we consider it to be a triple ring–cock ring, shaft ring and ball-ring or ball-stretcher. The longer rings were designed to have more wraps for users who want a combination use and intend to wrap it several times in each function. So, I designed the SilaSkin 12" and silicone 15" for guys who like to use a Wrap Ring™ as a cock ring AND ball-stretcher: 5 wraps around the balls with and two wraps around the clock and balls, is one example.

    Any tips for novice users of the Wrap Ring™s? Advice on which model to try first or how to decide between the two?

    The Wrap Ring™s are very user-friendly. I’d recommend starting with the most common way to use a cock ring, which is to wrap it around the cock and (behind the) balls so it is flush with your groin. This method creates a very effective restriction, which makes your erection super hard. In terms of a first purchase, I’d start with one of the 3-packs, mostly because it such good value, but also because with three rings, you’ll have a lot of fun experimenting.

    The SilaSkin models are the popular choice right now, but the Silicone models are close behind. SilaSkin will give you more flexibility and a softer feel because of it’s amazing stretch factor and cushy feel. The Silicone rings are a bit firmer, but still very flexible and stretchy.

    XPLAY® Ultra Wrap Ring 3-Pack

    What are some of the most unusual uses you’ve heard of for the Wrap Ring™?

    I've heard some great ones! Women have been using it around the breasts as a tie and people have been using the rings as a bracelet! There is no reason you can't use this product wherever you used to use a rubber band, but a Wrap Ring™ will be stronger, more stretchy, more comfortable, better looking and basically, more fun!

    Can it be used with other toys?

    The silicone version is safe with all toys. It is finished with a non-stick coating to prevent grabbing of hair, but this also makes it very slippery when lubed, which I imagine is a good thing in many cases.

    Are there any new iterations of the Wrap Ring™ on the horizon?

    Perfect Fit Brand will soon be launching a thicker version of the silicone Wrap Ring™s, which will be beefier, but the least stretchy model, for guys seeking a tight-fitting ring. Because of its bulk, the longer models will wrap fewer times, which will be great for guys who want a beefier looking ring, or more ball stretching per wrap, tighter fitting ring around the cock and balls, etc.

    The XPLAY® Ultra Wrap Ring™ comes in 6”, 9” and 12” circumference size. XPLAY® Silicone Thing Wrap Ring™s are available in 9”, 12”, 15” and a whopping 18” circumference size (below). 3-pack sets of both are available. See the full line XPLAY® here

    XPLAY® Silicone Thin Wrap Ring 18"

    Read more »

  3. Perfect Fit's Wellington Nascimento Earns 2022 XBIZ Exec Awards Nomination

    Perfect Fit's Wellington Nascimento Earns 2022 XBIZ Exec Awards Nomination

    Nominees were selected based on several success factors, including leadership, business acumen, community influence, and overall career achievement, as submitted by adult industry members via

    Voting for the 2022 XBIZ Exec Awards is now open; industry members may cast their votes here.

    "I'm humbled and honored to receive this nomination. It has been an immense pleasure to work for an award-winning company and be a key player in bringing awareness to Perfect Fit and delivering the amazing standard factor that our loyal customers deserve," Nascimento said.

    "Thanks to all my industry peers for this nomination and recognition. It means the world to me because I love what I do," he added.

    The XBIZ Exec Awards will be presented as part of the annual XBIZ Honors ceremonies, with the online industry edition hosted on Jan. 5 in conjunction with the XBIZ L.A. conference and the retail edition on Jan. 11 during the ANME/XBIZ Show.

    Read more »

  4. FKIN (A)rt Friday - 18th Century's Erotic Drawings of Sex Acts

    FKIN (A)rt Friday - 18th Century's Erotic Drawings of Sex Acts

    Meet the Daring, 18th Century Fantasist, Henry Fuseli

    Henry Fuseli by James Northcote 1778

    Above: Henry Fuseli, 1778. Portrait by James Northcote.

    All artwork depicted is "Public Domain."

    Henry Fuseli, born Johann Heinrich Füssli (February 7, 1741 – April 17, 1825), was a Swiss painter, draftsman and writer on art who spent much of his life in Britain. 

    Henry Fuseli The Nightmare 1781

    Many of his works deal with supernatural subject-matter, most famously, “The Nightmare” (above), an aptly titled painting that is once sensual and terrifying. During his career he produced over 200 paintings and nearly 800 drawings, many of which were never exhibited.

    Henry Fuseli, Erotic Scene with Three Women and One Man 1809-1810

    Above: Henry Fuseli, Erotic Scene with Three Women and One Man 1809-1810

    Between 1770 and 1778 Fuseli created a number of erotic drawings which he called "Symplegma," often of various ménage à trois in the throes of enthusiastic sex games. Shockingly direct and unambiguous, his dirty works were the "X" to more coy R-rated erotic art common in the late Rococo period (late 17th – early 18th century), as seen in works by William Hogarth and Jean-Frédéric Schall.

    Porn, basically. In fact, some felt that his depictions of frisky subjects at play were so explicit as to lessen the erotic appeal. 

    Henry Fuseli, A Cuffed Naked Man, 1770-1772

    Above: Henry Fuseli, A Cuffed Naked Man, 1770-1772

    However, his attention to detail is fascinating from a historical and fashion perspective. Check out the hair, clothes in even in the rompiest drawings, as well as a few extra here just so you can see. For example, his illustrations of his wife, below. with whom he clearly had a healthy sex life. 

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  5. How To Enjoy Extreme Orgasms and Satisfaction with Perfect Fit Cock Rings

    How To Enjoy Extreme Orgasms and Satisfaction with Perfect Fit Cock Rings

    Every man wants an orgasm that lasts longer than it usually does, but up until recently, there were very few options available to address this issue. 

    However, times have changed! Today, we have access to something better than fake performance-enhancing drugs and other similar stimulants. Our secret weapon is a PENIS RING. 

    Considerably a new product, we’ve often found people getting shy about addressing their questions such as ‘What does a penis ring do?’ or ‘How to use a cock ring?’. We are here to help you guys once and for all. We will try to answer all of these and many more to get a comprehensive understanding of what cock rings are. 

    What Really is a Cock Ring?

    To avoid any confusion, let us straighten the fact that penis rings have many different names, such as constriction band, cock ring, c-ring, wrap ring and tension ring. No matter what we call it, the main functionality of the ring is to help men keep an erection for a more extended period enabling both user and their partners to have enhanced pleasure. The ring is usually wrapped around the base of the penis; however, some people prefer wearing it around their testicles and penis simultaneously.  

    How does a Penis Ring Works?

    To understand the working principle of a penis ring, one must first understand the penis anatomy. A penis becomes erect when the brain and local nerves emit impulses to the penis muscle to relax, allowing blood to flow and fill the open spaces. The cock ring pressurizes the penis enabling it to hold on to the blood for a longer time. This makes it possible for the penis to become firmer and allows the erection to last longer. Here is the reason why experts are recommending people always buy the best penis rings

    What Should a Newbie Know about Cock Rings?

    The first thing to consider before using a cock ring is to check the material on which the product is manufactured. Next, consider trying our perfect fit cock rings made of our special and unique materials. These penis rings showcase excellent chemical stability and are considered to be safe by many experts. 

    It is best to opt for high-quality rings made of either medical or food-grade silicone. Another essential factor to know is that any authority does not regulate these sex toys. Therefore, it is vital to research how the material used to manufacture these cock rings interacts with our bodies.

    Be Open to Trying out New Things Every Once in a While

    It is understandable to be hesitant about trying out new things, but when it comes to cock rings, we must recognize the benefits associated with them. The advantage might be great for both men and women, creating new experiences and spicing up intimate moments. These benefits include:

    • Erectile dysfunction: Many people find it challenging to keep an erection and cock rings are a great solution for this problem as it holds the blood in the penis making the erection last longer.
    • No more performance anxiety: This problem is common among many men, and using a cock ring can help relax the nerves and boost confidence during sex.
    • More pleasure: Cock rings enhance pleasure as they increase the girth of the penis, resulting in better penetration and benefiting both partners during sex.    

    Using Cock and Ball Play Rings

    Cock and ball play rings are kind of the superstar among cock rings. These innovative rings are designed to go around both the testicles and penis simultaneously. Reviewers prefer this kind of ring as it is easy to put on or take off and easy to clean like any other cock ring.

    Sex Positions with Cock Rings

    There are various sex positions to try out with a penis ring. Experts say that the combination of doggy-style and penis rings is a favorite among users. As a matter of fact, cock rings can be significant even for a solo hand job session as the user can experience an intense orgasm.

    Adjustable Cock Rings Like Wrap Rings is Definitely Worth a Shot

    Many people are fans of the adjustable cock rings that go around the penis and the testicles. These rings can be adjusted to suit the preferences of the wearer, where the tightness of the ring is adjusted to fit the size of the penis perfectly. Furthermore, these rings are easy to use and durable as they last for various sessions. 

    Final Thoughts

    With more and more people looking for ways to spice things up in these stressful times, cock rings are a top choice for many people from almost all demographics. In addition, these rings can be great for people with erectile dysfunction enhancing both pleasure and satisfaction derived from sex.

    However, one must always use lubricants with cock rings and take note of other safety precautions. Most importantly, one must avoid wearing a cock ring for over thirty minutes, leading to further complications.

    Read more »

  6. If you Like it, then you Should have put a Ring on It

    If you Like it, then you Should have put a Ring on It

    The Wrap Ring Is ‘The Cock rings Of The Future!’ the idea of moving to the depth of playtime allowed us to get innovative with the potatoes. No, we didn't just invent a Rubber Band for steaming pleasure, but we did engineer the XPLAY® Ultra wrap ring for one purpose: ‘Ease Of Use And Complete Versatility.’

     Now, for those who have no idea of cock and ball rings, let’s get started!

    How did the XPLAY® Wrap rings idea came up?

    It wasn’t another Sunday! But, the CEO and brand innovator of Perfect Fit Brand, Steve Callow, already holds a spot for his innovation around penis rings. The Award Winner designer, with a history of wrap rings that were previously launched in 2019, wanted to reach up the peak of satisfaction, and so, the Wrap ring idea comes up!

     The product is engineered using a unique molding process that challenges the definition of a penis ring. The product is prepared with a premium silicone material and complemented with an ultra-premium silicone spray that eliminates any possibility of hair grab. The rings are versatile in their approach, providing both gentle and aggressive levels of restriction. How? Simply reduce or increase the number of wraps

    How can you make the best use of our XPLAY® Wrap rings?

    The key to finding the best use of our wrap rings is to know your size! To begin with, don’t just pick up any adjustable penis rings from the store. Instead, understand your size whenever you hunt the stores to buy cock rings. Finding your size can be a bit of eye-balling, or maybe a matter of tape or string measure, and some trial and error.

    Now, if you’re wondering ‘how tight should a penis ring be’, let’s be clear, you’ll know you’ve found your fit when the ring fits snuggly on your erection, without hurting or making you uncomfortable. The best tip on putting on a penis ring for beginners is to stretch the ring to its maximum girth and then pass it through their penis and testicles (one at a time). Once done, you’re ready for a great erection!

    Why should XPlay Wrap Rings be the First choice?

    Well, if you don’t believe in our success story and customer reviews, here’s the deal!

    1. XPlay Wrap Rings are known for how they’re engineered. A soft silicone SilaSkin product is manufactured to provide you with nothing but the best of both worlds.
    1. Our proprietary blend of Silicone and TPR helps us develop the best cock rings that are both comfortable and convenient. With such a blend, isn’t it evident that you’ll get the performance you think you deserve?
    1. While the market is flooded with various rings for users of every type, our designs are developed from scratch. We don’t just pick up the top sellers and re-engineer it into a new product but create cock and ball rings that are simple, comfortable, and have the desired stretchiness for every size.

    At Perfect Fit Brand, our Xact-Fit Rings have been a great success, thanks to the versatility in sizes that we came up with. From creating rings up to 14 sizes to making them comfortable and not too stretchy, our XPlay Ultra Wrap Ring should be the first choice for customers of every type, from beginners to experienced users. 

    The Adjustable Penis Wrap rings

    The adjustable penis wrap rings are a product for extreme satisfaction without taking a toll on your penis. These penis rings are an end to your search for ‘how to use a dick ring’ besides giving you a harder erection. 

    These cock rings wrap around your penis and testicles without hurting you. The PFblend gives you a convenient and pleasant feeling around the penis, leaving a hold on you. 

    Stop your search for the perfect penis ring as it is finally here; the stretchy and firm XPlay Ultra Wrap Rings delivers a proper fit, creating an element of pleasure into your sex life.

    Safety tips to consider while using wrap rings

    1. Don’t rush. In the beginning, always go for a stretchy ring that comfortable, flexible, and very soft, and not restrictive for you.
    1. Go for a fitted cock ring for starters:  Don’t overthink the perfect size on your first pick. Instead, start with multiple sizes of wrap rings, and then decide which one fits you the best.
    1. Experiment with variations: Now that you have an idea of the proper size, it is time for you to experiment. Go for the mixed packages, ranging from the torso-fitted cock ring to the combo cock ring with ball-stretcher, or maybe a torso-fitted cock ring that comes with a butt plug.
    1. Stay away from metal cock rings: Stay away from metals (at least until and unless you have no idea of the perfect size).

    What are you waiting for? Go, put on the ring, and spice up your sex life!

    Read more »

  7. You Can Thank Us Gays By Steve Callow, © 2021

    You Can Thank Us Gays By Steve Callow, © 2021

    Perfect Fit Brand CEO, innovator, and inventor Steve Callow shares his perspective on how the gay/lesbian community had a trailblazing effect in the sex toy industry in the past decades. 


    We live in a world where Gay Pride has been marginalized and stolen from the gays as celebration for all minorities who have sought for some level of equality. Do I sound bitter over that? Well, I am, because the impact this event had on today’s acceptance of gays and lesbians deserves its own celebration – it was their courage and decades-long fight that got us to where we are. But this is just one aspect of the importance of Stonewall, as I can make an argument that it’s the gays who can be thanked for much of what has become mainstream today sexually. Though at different times in history, practically every type of sex has been seen as a sin by the religions, it was intentionally the primary method of sex for gay men that was made illegal and remains illegal in many places in the world. It was only within the last 20 years that the supreme court overruled the sodomy law in 14 states, including Texas.  

    Stonewall occurred in ‘69 and started a movement where gay men and women were not going to be put to shame and ostracized for what others called a deviant lifestyle. That lifestyle included anal sex, group sex, sex clubs, S&M and fisting to name a few. For decades, gay men like me grew up being told it was wrong, it was sick, and it was disgusting. But we knew it wasn’t – it was exciting, enjoyable and extremely sexually gratifying. With no possibility of tolerance from the outside world, we sought out safe places to engage in our deviant sex and live our lives as best we could. However, the disgust went so deep in the heterosexual world (by some only of course) that we were still harassed and often even beaten or killed for it. 

    But, in just one generation, all of the above activities have become mainstream, printable in major press, and even taught to young people. What changed? 35 years ago, were men getting pegged by their girlfriends and openly discussing it with their friends? Were straight men going into the sex shop and buying cock rings to make their package bigger when they walked down the street? Were guys asking their girlfriends to rim them? What about light bondage and S&M? Was it considered deviant in the straight community? 

    If I were to ask you how many cock rings were sold from your store 20 years ago to straight men, versus gay men, I’d suspect you’d say not many (by the way I have no data to support that claim). But, when I look at how many cock rings were on the market 20 years ago, it was clearly not the market it has become today. 

    The reality for many cities that had “gaybourhoods” is that they have long since become the heart of yuppy baby slingers. The safe and tolerant environment the gays created and the fixer-upper mentality made these areas cool and fun to live in. The gays are displaced, and although they may have had to start nesting in nearby areas in the last five to 10 years, there really is no need to since gay men and women can safely move anywhere, they want now. Add the demise of cruising at bars as a result of the explosion of online hook up sites – started in 2001 with launch of – there is no need to seek out a gay area for cruising to meet like-minded individuals. Although was around earlier and I think takes the title of the first online dating site, there was a difference between dating and hooking up at that time. Today, the straight sites like Tinder offer the same easy hook-up platform that Grindr created in 2009. Hooking up is no longer considered taboo – it is mainstream and even desirable. Gays led the path to sexual freedom but more specifically to hooking up without guilt frequently. What continued was a trend of erosion of the differences of accepted values between the gay and straight sexual worlds, and this also led to exploration of sexual practices.    

    If I look at the examples of what was considered deviant or specifically gay/lesbian a few decades ago and what is now considered acceptable and hetero-approved/mainstream, I would say the hetero world owes the gay/lesbian world a big thank you.   

    The men and women who took stand at Stonewall were the first non-visible minority to fight for their sexual beliefs in a newsworthy scale, as these individuals made it clear to the world that what they were naturally driven to do sexually was not going to be suppressed. I say, “Thank you,” for fighting back and staying true to their desires. They set a foundation for allowing the development of products that at first were specifically for the gay man/woman but would eventually become mainstream, like cock-rings, enemas, large dildos, butt plugs and strap-ons. 

    Thank you to the early merchants who recognized that opportunity for developing products specifically for the gay man. There was Doc Johnson who developed a number of products that were very popular among the gay man and some of my personal favorites, and Cal Exotics who developed the Colt range of products and a handful of other vendors. When I first saw these products on the shelf, it was a validation that gay men and women were needing different products then what was being offered in the mainstream at the time. I suspect these adventurous manufacturers didn’t know that most of those specialized products would later become mainstream categories and in fact huge revenue earners from a mainstream placement. Thank you to these manufacturers for taking the time to understand the needs of gay men and women. But we also have to remember those gay men and women who went into the shops; they often had to find the products behind a curtain or from behind the counter as they were not considered “pleasing” to other consumers. These shoppers were brave enough to overcome the shame that followed them when paying at the counter. I doubt anyone feels much shame today about buying a cock ring or large dildo at an adult store.

    This all happened in the last three decades. Even if I look back at my first sex toy company and the development of a douche system that was going to make life a bit easier for the gay man, that was only 18 years ago, but it immediately sparked a number of other brands to enter the markets, and suddenly, there was an enema/douche category, and stores created a space for a selection of items. This category has since evolved from being a gay man’s category to being an “everyone” category. 

    This movement has opened the new frontier and we have products for transgender and non-binary communities as well as sexual wellness.  Some of these sex toy innovations have even given new breath to medicalized products. 

    Today we still need and want to have stores that appeal to different sexualities and types of interest. But the audience willing to shop at specialized stores is much broader than it was years ago. You will often see heterosexual couples shopping in a “gay” themed store without any hesitation, and the vice versa. Isn’t this wonderful?

    So next time you sell a strap-on to a heterosexual couple, you may fairly be wondering if it is for pegging or for him to wear or both, and it really does not matter because all of these uses are understood today to be completely acceptable, understandably desirable and without any sexual “labelling” implied. 

    And you can thank the gay men and women who stood up at Stonewall for being true to their identity and sexual desires and the vendors who made products for the deviants of the time. Without these first products on the market and the shoppers for them, we may never have had the selection and acceptance of products available today. 

    Read more »

  8. Boss Talk: Patent Power!

    Boss Talk: Patent Power!

    Perfect Fit Brand CEO, innovator and inventor Steve Callow has a plan to battle intellectual property theft and support innovation in the adult novelty biz.

    XBIZ April 2020 Steve Callow Op-Ed

    The following post by Perfect Fit Brand CEO Steve Callow first appeared as an Op-Ed column in the April 2020 issue of adult novelty industry trade XBIZ Premiere. Titled, "Patent Power: Perfect Fit Brand CEO Steve Callow Talks Protecting Sex Toy Inventions," it is the lastest in a sereis of XBIZ Premeire Op-Ed pieces by Steve on protecting intellectual property in the adult novelty (sex toy) industry.

    Previous articles include, "Supporting Innovation: Could Creating an Innovation Council Protect Intellectual Property?" and "Protecting Innovation: Why Is Intellectual Property Theft Tollerated?" You can read the both on our Erotic Intent blog by tapping the links.

    XBIZ April 2020 Steve Callow Op-Ed

    Sex Toy Inventor Steve Callow Showa of his Big…500 page Strap-on Dildo Patent and talks about the patenting process

    For sex toy inventor Steve Callow, sexual pleasure is serious business. His company, Perfect Fit Brand manufactures a wide variety of unique sex toys, known in the trade as “adult novelties. Key to Callow’s success is his intellectual property (IP), the designs of his innovative products, which he rigorously protects with patents from the United States Patent and Trademark Office.

    As an outspoken critic of copycat manufacturers and the distributors and retailers who sell their products, Callow has written a series of op-eds for adult novelty trade publication, XBIZ Premiere on the subject. See the online November and December 2019 issues for his articles, “Protecting Innovation: Why is Intellectual Property Theft Tolerated?” and follow-up, “Supporting Innovation: Could Creating an Innovation Council Protect Intellectual Property?”

    “IP theft is killing innovation,” says Callow. “Lost revenues caused by stolen IP has a direct effect on the industry’s ability to grow. Companies that make dupes rob innovators of their deserved revenue and thus discourage new inventors from entering the marketplace.”

    While battling the copycats can be nearly as time consuming as applying for and securing a patent, if you believe in your product, the bottom line is get that patent!

    One of Perfect Fit Brand’s greatest hits is the Zoro™ strap-on dildo. A sleek, one-pieced molded unit, it remains unique in the market. Designed ergonomically for comfort, and access to genitals, it is also a great alternative for couples for whom ED is an issue. To patent the Zoro™ was a no brainer.

    Another among many patented products is the Bumper® Thrust Buffer™–a giant soft donut of a penis ring designed to help ease sex in cases where either the male partner is too long, or to soften the contact between partners who have less "cushion for the pushing,'" such as seniors and those with more prominent pelvic bones. 

    This past December, Callow finally received the official patent package for the Zoro™. Below he answers a few questions about the patenting process for both the Zoro® and The Bumper® Thrust Buffer™.

    Zoro Patent

    The patent for the Zoro® was 499 pages! Who knew patents were so voluminous?
    Yes! This utility patent had a 499 page "envelope" and was the result of significant back and forth with the USPTO. Our lawyers even went to the trouble to qualify me as an established inventor–a multiple patent holder–and expert in sex toy design, which will help us greatly in future patent apps

    How long did it take to get the Zoro® patent?
    We started the development of the patent application in September 2014 and filed in early 2015.  So it took about five years.

    What were the major hurdles?
    The biggest hurdle was proving that the molded base plate design was significantly better in terms of performance and comfort and that was not an “obvious” improvement to existing types of strap-ons. 

    A little patent 101:  “Utility patents” cover functionality and not physical looks. If a new patent application is not functionally different than an old patent’s function, let’s say it has three strap holes instead of two, or it looks different and has some sort of feature that is an improvement, the USPTO considers existing artwork and assesses if the new application is really an update to an existing patent, or what they call “an obvious improvement” to existing artwork. If the latter, they will deny the petitioners claim.

    Initially, they considered our invention as an “obvious improvement” to an old patent, but I felt strongly that it was a significant new concept. I provided the required support materials (including customer reviews) and also pointed out that if our design was merely an “obvious” improvement, why had no one else attempted to file a patent for it? The USPTO reconsidered, then reversed their original denial and approved the patent.

    Zoro Patent schematic

    You mentioned having long phone conversations. What was the issue you were discussing and how was it resolved?
    We had many issues to address, as our patent application had very broad claims, and some of these had already been previously covered in existing artwork (patents).  We focused on creating the specific language that covered my invention appropriately, while not competing with other (mostly expired) existing patents claims. We also registered the name “Zoro®.”

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  9. Should You Have Sex With Your Roommate?

    Should You Have Sex With Your Roommate?

    Men's Health sexuality editor Zachary Zane (the same writer who gave us the rave "The Jack Daddy Is the Daddy of All Masturbators" rave review) taps a few of his experts to discuss the pros and cons of shtupping your roomate. Read the story on here.

    Men's Health Should you have sex with your roommate?

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  10. A Little Throwback Love for Our Bull Bag Buzz from

    A Little Throwback Love for Our Bull Bag Buzz from

    A little throwback for ya. Hilarious Bull Bag Buzz feature on

    The Bull Bag by Perfect Fit Brand

    "When it comes to male sex toys, the focus is always on the meat rather than the potatoes. I decided to put my nuts in the Bull Bag to find out if there is a whole new world of pleasure I'm missing out on."

    "Balls are crazy. They're always there, flopping to and fro underneath the shaft, but they exist somewhere on the periphery of our consciousness, an essential but rarely acknowledged component of the whole, much like George Harrison's role in the Beatles..." Continue reading the review on

    Below, Perfect Fit Brand CEO Steve Callow explains the Bull Bag Buzz. Check out the Bull Bag Buzz for yourself here


    #sextoys #cbt #perfectfitbrand 

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XBiz Awards: 2016 Male Pleasure Products Company of the Year and 13 Nominations
AVN Awards: 10 Nominations
Storerotica: 3 Nominations