A Peek Inside the Adult Novelty (Sex Toy!) Biz

For an insight into the inner workings of the adult novelty (aka sex toy) industry, check two articles in the April issue of leading European erotic trade, EAN.

Perfect Fit Brand - SHOTS EAN April 2019

The first is on the landmark Perfect Fit Brand - SHOTS Europe distribution deal, which makes SHOTS the sole distributor or Perfect Fit Brand products for all of Europe.

Steve Callow interview - SHOTS EAN April 2019

The second is an interview with our CEO Steve Callow on the history of Perfect Fit Brand, the company philosophy behind the development of new products and the story of how the Buck Angel® FTM Line of products came to be, and what's next, particularly for the LGBTQ market.

Read them both in the online version of the April 2019 EAN here or download the PDF version here. The story on the distribution deal and what it means starts on page 110. The interview with Steve is on page 168.